Let's face it – David Beckham doesn't have to work very hard to sell us his new underwear range for H&M David Beckham Bodywear. All he needs to do is stand around wearing it, showing off his tattoos and killer physique – and that's exactly what we get for the commercial, all 30 glorious seconds of it, which will officially debut during the Super Bowl on February 5.

"I'm excited about my Bodywear ad featuring in this year's Super Bowl," David says.

"My design team and I spent 18 months developing the collection – it's been a fantastic collaborative experience and I'm very happy with the end result. Like every fan, I'm looking forward to Super Bowl Sunday."

Um, yes us too! But you don't have to wait, click through to watch it.

The 36-year-old soccer star has had some experience of modelling underwear before – he and wife Victoria Beckham fronted Emporio Armani's campaign – but his love of underwear has now extended to his own range, which hits H&M stores (sorry that doesn’t include Australia for now) on February 2.

For more visit hm.com