Road Test

Homepage > Fashion > Road Test

Fashion Road Test: The personal stylist

Emma Ciufo
Tuesday, July 19, 2011
Fashion Road Test: The personal shopper
HRH Kate used a personal shopper to pack for her USA and Canada tour
Duchess Catherine Middleton wowed the crowds on her tour of North America, and it wasn't just her enthusiasm to put on a cowgirl hat … She had an endless supply of lady-like designer and high-street dresses coming out of her suitcase, looking fashtastic at every possible opportunity (bar said cowgirl hat incident).

But, Kate didn't do it alone… In steps: The Personal Shopper. "It's the way most members of the royal family tend to do their shopping," explained a senior staff member at Buckingham Palace.

Now, thanks to Westfield — the average non-royal, non-celebrity gal (or guy — yep, boys do it too) is able to utilise the services of a personal shopper.

The candidate: Grazia's online editor Emma Ciufo

The challenge: To spend two hours with Westfield fashion stylist (and designer, whose clients have included Sophia Loren, Peaches Geldof and Jennifer Hawkins) Donny Galella at Westfield Sydney City and report back on what a personal shopper can offer.

The experience: Every personal styling session starts off like a shopping trip with your girlfriends, over a latte at a café.

But, talk turns immediately to determining body shape — "everything starts from body shape," he says. I'm a "pear" (surely they've thought of a better name for this "bigger around hips, petite up top" shape by now!). This means I should follow a basic guideline of: wide leg pants, A-line skirts, drawing attention up top with bold blouses, statement shoulders and necklaces, and steering clear of anything too fitted on my bottom half. (Note to self: throw out all pencil skirts).

With the studious part of the session done, we get to go shopping! Donny asks where I'd like to go first, and we decide to browse the centre's 'high street' stores like Sportsgirl, Shieke, Review, Saba and more (although not Zara, as we both concede we'll never come out!) as well as a short stop to try on Kate Middleton's Thurley dress she wore to Wimbledon for kicks (not so good on a pear but Donny insists it looks cute on me nonetheless).

The case in favour: I didn't come out of the experience with huge shopping list, which was surprisingly satisfying — okay so I did buy this blouse and an A-line skirt from Sheike — but more so a really, really, really good understanding of what kind of trends this season I can buy up on and the sort of basics that need to be injected into my wardrobe.

No matter what your budget, these stylists know the huge shopping centres inside-out and can take you straight to that perfect necklace/dress/pair of jeans you've been looking everywhere for, saving you hours of wondering aimlessly.

The case against: If you've spent the amount of time I have pouring over fashion magazines, discussing body-shape with your gal pals and occasionally guilty of pointing out stuff like: 'Scarlet Johansson soo shouldn't be wearing that pencil skirt with those hips' then you might feel like you don't have as much to gain from a sesh as someone who would count themselves sartorially challenged.

The verdict: If you have any doubt what the season's trends are, know trends inside out but have trouble deciphering what looks good on your body or like your shopping short, sweet and productive, then 100% worth the tutorial. Donny put it this way: you go to your hairdresser and beautician how many times a year, so a stylist is just another way of investing in your image and fashion intelligence.

If you have a wedding, new job or say royal tour of Canada coming up, go into your session with a strong agenda. You'll save yourself loads of starring-blankly-in-front-of-the-mirror time in change rooms and money buying a million things you have to return (and never do in time). The perfect 'occasion shopping' power shop. Trust us, your BF and even BFF will thank you for it!

The nitty gritty: One-on-one sessions with a Westfield stylist start from $90/hour. To book in your session or for more information visit a Westfield concierge desk or go online here. If you're not sure the service is for you, why not try out their 'Ask a Stylist' service? Simply submit any burning stylin' Q's you might have here and someone will get back to you with an answer.

westfield.com.au

Like Grazia on Facebook and follow us on Twitter, right now!

camilla and marc's leather "Alice" skirt

Marc Jacobs' "Macha" shoe road test

Your vote

WATCH: Karl Lagerfeld plays God in French electro-pop video

Karl Lagerfeld may have already reached divine status for the fash pack, but now he ... READ MORE

K-Stew wears sneakers and flips the bird at Snow White And The Huntsman premiere

Try as you might super stylists and PR mavens, but you can't tame the tomboy that is ... READ MORE

WATCH: Kim Kardashian a 'wild child' since Kanye West

This is a week of firsts for Kim Kardashian. The reality star made her Vogue debut ... READ MORE

Pregnant Sienna Miller parties with R-Patz

She's a couple of months off giving birth to her first child, but that didn't stop Sienna ... READ MORE

SJP: The Fendi Baguette started Carrie Bradshaw's designer wardrobe

We all know Sex And The City's Carrie Bradshaw adored her Fendi Baguette bag – so much ... READ MORE
advertisement

Grazia TV: Elin Kling at her Nowhere MyCatwalk launch

We caught up with our not-so-secret girl crush, blogger Elin Kling, at the launch of her ... READ MORE

WATCH: Karl Lagerfeld plays God in French electro-pop video

Karl Lagerfeld may have already reached divine status for the fash pack, but now he ... READ MORE

K-Stew wears sneakers and flips the bird at Snow White And The Huntsman premiere

Try as you might super stylists and PR mavens, but you can't tame the tomboy that is ... READ MORE

Jenny Kee's 'The Art of the Scarf' debut at Fashion Week

Walking into Jenny Kee's presentation — her first ever at Fashion Week Australia ... READ MORE

Shoe designer Nicolas Kirkwood slams HRH Middleton's taste in shoes

HRH Kate Middleton rarely put's a foot wrong in the style stakes -; a triumph for someone ... READ MORE

WATCH: Kim Kardashian a 'wild child' since Kanye West

This is a week of firsts for Kim Kardashian. The reality star made her Vogue debut ... READ MORE

Pregnant Sienna Miller parties with R-Patz

She's a couple of months off giving birth to her first child, but that didn't stop Sienna ... READ MORE

Ashton Kutcher impersonates Karl Lagerfeld for US ad

No, Karl Lagerfeld hasn't taken time out of his completely nutty daily schedule to appear ... READ MORE

Rosie Huntington-Whiteley to launch lingerie line

First it was Elle Macpherson, then Gisele Bundchen and Bar Refaeli…now Brit model Rosie ... READ MORE

SJP: The Fendi Baguette started Carrie Bradshaw's designer wardrobe

We all know Sex And The City's Carrie Bradshaw adored her Fendi Baguette bag – so much ... READ MORE
Karl Lagerfeld and Snoop Dogg in French electro-pop clipKarl Lagerfeld and Snoop Dogg in French electro-pop clip
Grazia